Governments still have the lowest levels of digital maturity when compared to other sectors. To move forward, it is essential to align technology with the strategic objectives of the public sector, deeply understanding the citizens' experience, needs, expectations, and journeys.

Society experiences simple and personalized digital experiences in the private sector, as such, the expectation for equally accessible, collaborative, and value-generating public services is growing. The intuitive digital experience has become indispensable to ensure citizen satisfaction, engagement, and trust throughout their interaction with the government.